March 18, 2021

Tourism and Recreation Director

Full Time

Dept: Recreation                                                                                              FLSA Status: Exempt


General Definition of Work

Performs difficult advanced technical work supervising the day-to-day operations and maintenance of the Town’s parks, including Grand Caverns. Also, performs difficult advanced technical work supervising recreation programs and tourism activities as assigned.  Departmental supervision is exercised over all personnel within the department. Work is performed under the direction of the Town Manager.


Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions.


Essential Functions

Manages operations and day-to-day activities at Grand Caverns and Mountain View Parks, to include caverns tours, gift shop, swimming pool, mini-golf, and field and facility reservations;


Recruit, select, and hire department personnel with approval of Town Manager;

Recommend promotions, transfers, suspensions, demotions, and terminations to the Town Manager;

Assign, direct, train, and inspect the work of personnel;

Gather and analyze information, prepare recommendations and reports; establish operating procedures and recommend operating policies;

Assist in long range planning, daily scheduling, and on-site supervision of daily activities and special events;

Provide supervision and inspect properties to ensure compliance with safety and OSHA requirements;

Works with Parks, Recreation and Public Facilities Committee and Special Events Committee to plan community and parks- related special events;

Responsible for tourism-related marketing for Town, including maintaining and updating the Grand Caverns’ website and Facebook page;

Receive and respond to customer inquiries;

Required to be available to work outside normal work hours, and on holidays, for special events and activities, in an on-call status and for emergency call-back incidents;

Other duties as assigned.


Knowledge, Skills and Abilities

Thorough knowledge of the principles and practices of management and marketing of tourism-related business; thorough knowledge of parks and recreation administration and planning; working knowledge of accounting and general bookkeeping practices, and automated scheduling and on-line management systems; comprehensive knowledge of local, State, and Federal regulations related to recreation and parks operations; ability to formulate comprehensive operational policies and procedures; ability to prepare technical reports; ability to communicate effectively, both orally and in writing; ability to direct the work of a large staff; ability to establish and maintain effective working relationships with elected officials, associates, contractors, vendors, and the general public.


Education and Experience

High school diploma or GED and extensive experience in parks and recreation operations. Bachelor’s degree with coursework in marketing, accounting, management and recreation is preferred, along with considerable supervisory experience.


Physical Requirements

This work requires the frequent exertion of up to 10 pounds of force and occasional exertion of up to 50 pounds of force; work regularly requires sitting, speaking or hearing and using hands to finger, handle or feel, occasionally requires climbing or balancing, stooping, kneeling, crouching or crawling, reaching with hands and arms, pushing or pulling, lifting and repetitive motions; work requires close vision, distance vision, ability to adjust focus, depth perception, color perception, night vision and peripheral vision; vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels; work requires preparing and analyzing written or computer data, visual inspection involving small defects and/or small parts, operating motor vehicles or equipment and observing general surroundings and activities; work regularly requires exposure to outdoor weather conditions, occasionally requires exposure to wet, humid conditions and occasionally requires working in underground environment, working in precarious places, exposure to the risk of electrical shock; work is generally in a moderately noisy location (e.g. business office, light traffic),with many interruptions.


Special Requirements

Valid driver’s license in the Commonwealth of Virginia